My Lawyer Legal
Welcome to My Lawyer Legal!
Insurance Articles
•
•
•
•

Home
:: About Us
:: Contact Us
:: Article
:: Reports
:: Links
:: Site Map

Related Links

Car Warranty

Car Gap Insurance

Arctic Haulers Insurance

Gap Insurance

Hgv Courier Insurance
Grammatical Mistakes DON`T Sell
By Alexandria K. Brown


When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunders in any marketing effort, I quickly decide the author`s product or service is not deserving of my time.

E-mail is so quick and easy to write and send, that we don`t give it the same attention as we would a printed letter. It`s VERY important to make sure any communication you send to clients, customers, and prospects represents you only in the best light.

Now, if good grammar isn`t your strength, no worries! I write and edit for a living, so this stuff is my bag. My point is that you should *check and double-check* all communications you send out, or you risk blowing your credibility.

Here are the five most common (and embarrassing) grammar mistakes I see in sales letters every day. And they`re all for words that sound alike, as you`ll see.

  1. IT`S and ITS.

    it`s ? contraction for "it is."
    "It`s really beautiful outside today."

    its ? possessive, something belongs to "it."
    "Our company credits its new CEO for this year`s successes."

    TIP: One of my grade school teachers taught me to remember that an "it" can`t own anything, so it doesn`t deserve an apostrophe as the possessive.


  2. AFFECT and EFFECT.

    affect ? to influence (always a VERB)
    "Your tardiness has affected the whole team!"

    effect ? to bring about or execute (VERB), result (NOUN)
    "We`d like to effect this policy immediately." (verb)
    "Those legwarmers definitely lend your outfit an `80s effect." (noun)

    TIP: I relate the "a" in "affect" to the "a" in "action."


  3. WHO`S and WHOSE.

    who`s ? contraction for "who is"
    "Jeff`s the guy who`s giving us a ride."

    whose ? the possessive of "who." Something belongs to someone.
    " Whose notes are these?"

    TIP: Again, you`re only using the apostrophe with the *contraction* (like in "it`s").


  4. YOU`RE and YOUR.

    you`re ? contraction for "you are"
    `You`re really asking for a raise?`

    your ? the possessive of "you." Something belongs to someone.
    "Mrs. Henley, your dog is digging in our yard again."

    TIP: And yet again, you`re only using the apostrophe with the *contraction* (like in "it`s").


  5. THERE, THEIR and THEY`RE.

    there ? use this spelling when you`re talking about a place (literal or figurative).
    " Sit over there." "Stop right there." "I absolutely agree with you there."

    their ? the possessive of "they." Something belongs to them.
    "She thinks the Joneses are so cool because of their new BMW."

    they`re ? contraction for "they are"
    "They`re ready to quit their corporate jobs and go retire in Maine."

    TIP: And, once more folks, you`re only using the apostrophe with the *contraction.* (See the pattern here?)

Okay, Got All That? : )

Now, if you can`t memorize all these right away, don`t worry! The idea is to realize what you DON`T know well, and have the sense to look it up when you`re not sure.

In fact, why not print this e-mail and keep it handy?

(c) 2002 Alexandria K. Brown

For more information about this article and/or the author visit http://EzineQueenTutorial.com/

For more information, news and articles see:

Car Gap Insurance - Car Gap Insurance
...er heard of car gap insurance until recently. I suppose unless you buy a car on finance you might not know about such policies. As I understand it the car gap insurance covers you in the event of a car being stolen and never recovered or one that is deemed a total loss by the insurers. If you still owe money on the car to a finance company then the gap insurance will pay off the difference between what the insurer says the car is worth and what finance you have left on it. Some of the policies will even leave you with some money to use as a deposit on another car. It`s, probably something that many people would never even consider when they take a car out on finance. If the insurance company decides that the car is worth less than you thought it might be when it is deemed a total loss then you could have to stump up the money to pay off the bal...
Visit Car Gap Insurance...

Hgv Courier Insurance - Hgv Courier Insurance
...rent type of insurance that you would normally purchase for a delivery business. So there are now insurers who specialise specifically in more complex insurance policys, they are experts in business insurance; therefore they will be able to advise you on all your insurance needs, to make sure you are completely covered, leaving no room for mistakes. The following is a list of the specifications that you may need to include in any haulage insurance cover and what can be potentially covered with the correct policy: Legal liability for injury or death to any other individual, including any such passengers. Legal liability for damage to outside property. Legal costs can be fully covered with the Insurers consent, in connection with an insurance claim against your policy. Your own damage (subject to any excess). Vehicle replacement, in the event of an accid...
Visit Hgv Courier Insurance...

Gap Insurance - Gap Insurance
...rance is? I know that I had never heard about this type of insurance before until it was brought to my attention recently. The gap insurance covers the deprecation on a car in the event of it being stolen and never recovered. How does it work you might wonder and do you need to take it out if you have outstanding finance on the vehicle? Say you have ten thousand pounds worth of car finance on your car but when it gets stolen the insurance company says it`s only worth eight grand. It means you`ll have to find the extra two thousand pounds to pay off the finance company. If you take out gap insurance on the car, this amount will be covered, so you don`t have to find any additional money to pay off the debt. Most people buy cars and decide to keep them for a set amount of time so they know how much fina...
Visit Gap Insurance...

Courier Insurance - Courier Insurance
...Insurance is a must as some parcels being sent might be quite costly or important. Losing such document or parcels can mean huge losses for some people. Therefore,Courier Insurance has become an important consideration for any one using mailing services. It is not uncommon for people to lose their mail before it reaches a desired destination. We make sure that your mail is covered sufficiently so that if you happen to lose it while it is on its way, you will be compensated. Many people may not see this as a necessary step until they experience a loss. So, why wait for it to happen to you? Get your insurance now and save yourself from huge losses. ...
Visit Courier Insurance...
Click For More Detailed Information on:
my motor for you ::your motor 2 u ::your motor 4 you ::my motor 4 you ::easy protection pro
Copyright © 2003-2012. All Rights Reserved.


Valid CSS!